The WE'RE BACK global campaign that launched this month to celebrate the return to competition of the Turkish Airlines EuroLeague was full of new content and surprises still to come.
Now, to mark the new season and a renewed commitment to its ideals, the Turkish Airlines EuroLeague offers fans a new twist on a time-honored favorite.
On the heels of its 20th-anniversary celebration, EuroLeague is proud to present a new version of "I Feel Devotion", the legendary EuroLeague anthem praised for its uplifting appeal by fans and players alike.
The anthem, created back in 2006 to express the passion and excitement that the EuroLeague brings to fans around the world, has been adapted in order to better convey the competition's modern essence for a new generation of fans while still celebrating the rallying cry of the original message: devotion!
"The EuroLeague's huge growth and evolution since the original anthem was unveiled called for an update that encompasses all the creativity, tenacity, humanity and passion we see in the competition, its teams and its fans," Alex Ferrer Kristjansson, Euroleague Basketball Senior Director, Marketing and Communication, said. "The competitive spirit that makes this league unique, all the devotion that lives within and around it, is evident in the new version as it reaches out to younger fans while preserving the global values that spurred that growth until now."
The anthem's remix shows the creative and pioneering spirit that has defined the EuroLeague since its inception, as well as a bold willingness to change with the times.
So sit down and get ready to feel devotion more than ever, because the show is about to start.